Diagnostic · Reviews & reputation
A reviews & reputation audit for your hotel
Horizonvivo analyses the reviews of independent hotels in the Valencian Community and on the Costa Blanca across every aggregator at once —Google, Booking, TripAdvisor and the rest— to see the full pattern: what repeats, where the real complaints are, and which opportunity competitors are missing. Reputation weighs directly on how many bookings come in.
Why it matters
What the sector data says
- +11%
de margen de precio que un hotel puede sostener al subir un punto su reputación online (escala de 5).
Fuente: Cornell University, Anderson 2012
- 366,7M
pernoctaciones hoteleras en España en 2025: un mercado grande donde la reseña decide a quién elige el huésped.
Fuente: INE, 2025
- Todos
los agregadores a la vez — el patrón real solo aparece al leerlos juntos, no plataforma por plataforma.
Método: auditoría multi-agregador Horizonvivo
In detail
How we review it
A single platform tells half the story. We gather reviews from every aggregator and read them together: that is how the pattern appears that you cannot see by looking at Booking alone or TripAdvisor alone. Sometimes the low score is concentrated on one site; sometimes the same complaint repeats everywhere and no one had grouped it.
We give more weight to hotels with many reviews, because that is where the dynamics show: how the score evolves, whether a recent improvement already shows, whether a dip coincides with a specific change. And we account for a detail of the sector: in hospitality owners change often, and an old bad review may be from the previous management. We separate that so the current team is not penalised for something that no longer exists.
The result is not a number, it is a map: the two or three complaints that weigh most, where they appear, and what can be answered or fixed now. We work from what your hotel already does well, not from a list of reproaches.
| Aspect | All aggregators | A single platform |
|---|---|---|
| Complaint pattern | You see what repeats | Stays hidden |
| Mismatched scores | Explain each other | Mislead |
| Old reviews | Separated from current management | Weigh unfairly |
| Action | Clear priorities | Scattered reaction |
FAQ
What people usually ask
Which platforms do you look at?
The ones that matter for your hotel: Google, Booking, TripAdvisor and any other aggregator relevant in your market. The point is to see it all together, not a single source.
We have old bad reviews from the previous owners. Do they count?
We identify and separate them. It is a common pattern in hospitality: ownership changes but the review history stays. It is not fair to judge the current team by that, and we reflect it that way.
Do you reply to the reviews yourselves?
In the diagnostic we point out what to reply and how, with priorities. Ongoing reply management can be agreed afterwards, but the map comes first.
Is it useful if we have few reviews?
It is useful, though with few reviews the dynamics show less. If your hotel has a high review volume, the analysis is richer because the change over time is visible.
Want to see if this is happening to you?
The first diagnostic is free and with no obligation. We review it on your hotel and tell you what we find.