Diagnostic · Direct bookings
A direct-booking audit for your hotel
Horizonvivo reviews how dependent your hotel is on the large booking platforms and how much of that demand can be turned into direct bookings. In the Valencian Community and on the Costa Blanca, every booking that comes through an OTA leaves a commission behind; the goal is not to abandon the platforms, but to recover the direct bookings already within reach.
Why it matters
What the sector data says
- 15–25%
comisión estándar que las grandes OTAs cobran por reserva — el coste que evita cada reserva directa recuperada.
Fuente: tarifas publicadas de Booking.com y Expedia Group
- +11%
de margen de precio asociado a subir un punto la reputación — refuerza el canal directo, donde no pagas comisión.
Fuente: Cornell University, Anderson 2012
- 94M
turistas internacionales en España en 2024: muchos llegan vía plataforma, y parte se puede reconducir a directo.
Fuente: INE, 2024
In detail
How we review it
OTAs are useful: they bring visibility and guests who would not otherwise find you. The problem starts when the guest who already knows you —or who lands on your site— ends up booking through the platform anyway because it feels easier there. That booking costs you a commission you would not have to pay.
We compare your direct channel with the OTA experience step by step: price, clarity, trust, speed and reasons to book on your site. We look for the concrete differences that push the guest toward the platform when they were already at your door: a price that does not look better, a slower site, the lack of a clear reason to book direct.
We do not propose fighting the platforms or inflating promises. We point out the adjustments that make a direct booking simply the easiest option for the guest who was going to come anyway. Recovering part of those bookings is usually among the changes with the best return.
| Aspect | Direct booking | Booking via OTA |
|---|---|---|
| Commission | No platform commission | 15–25% commission |
| Guest data | Direct relationship with you | Intermediated by the platform |
| Next stay | Easier to keep | Goes back to the platform |
| Price control | You set the offer | Platform rules |
FAQ
What people usually ask
Are you proposing we leave Booking or Expedia?
No. The platforms bring real visibility. The goal is to recover the direct bookings already within reach —the guest who lands on your site or who returns— without giving up the demand the OTAs bring.
Where does the 15–25% commission come from?
It is the standard commission range published by the large booking platforms. The exact figure depends on your agreement and the programmes you join; we review it with your real data.
What exactly do you look at on my site?
Whether the direct booking is at least as easy, clear and attractive as on the OTA: a visible and competitive price, speed, trust and a concrete reason to book direct. That is usually where the difference is.
How much can be recovered?
It depends on your current channel mix. In the diagnostic we estimate the order of magnitude with your own numbers; we prefer not to promise generic figures we cannot stand behind.
Want to see if this is happening to you?
The first diagnostic is free and with no obligation. We review it on your hotel and tell you what we find.